Antipwn

On Wednesday 9th March, voting will begin for the 6th session of the Council of Stellar Management, the player advocacy council in Eve Online. Members of the council play a central role in working with CCP (the developers of Eve Online) to prioritise fixes, to act as a focus group for new suggestions and to carry the voice of the community into the development halls.

It shouldn’t be a surprise to anyone who knows my background that I am extremely interested in this system, both as a keen player of Eve Online and also as an industry professional who has worked in community and evangelises for community involvement in games design. For the last two sessions, I’ve been an alternate – a stand-in delegate who is allowed to take part in the discussions, is privy to the internal workings but doesn’t get to raise proposals directly nor to travel to Reykjavik for the regular developer summits (as it happens I was at the last summit but only because a full delegate couldn’t make the trip).

This time around, I am pitching for a third term and hopefully as a full delegate. If you are an Eve player with an account over 30 days old I would appreciate your vote for Helen Highwater, my main character in the game.

In late August, I was invited to speak at the CMC conference in Leipzig. I gave a talk about how community managers could add their unique perspective to the decision making structures of their current gig or, alternatively how that experience could be translated across to other gigs in the industry. Obviously I was using my own experience of going from community to games design as a template. The CMC site has now updated with the video of all the different sessions so you can now download and view all the talks including mine for a small fee. The talks can be downloaded from the ‘Store’ section of the website while the synopses are in the ‘Conference’ section.

It shouldn’t be a surprise to any of you who know my background that I have been very interested in the forthcoming game Dark Millenium: Online – the Warhammer 40k MMO being developed by THQ. While it’s true that the game is some way out and it’s far too early to jump to conclusions just yet, the message from Danny Bilson, Core Games Director (who has done most of the press stuff so far) has been somewhat incoherent.

Take for example this interview from Computer and Video Games on July 1st:

Speaking at E3 this month, Bilson said that the Vigil-developed online game is “very friendly to the WoW player” and even he as a WoW fanatic will be switching games.

“Have you seen it? The movie? I think it speaks for itself,” Bilson told CVG. “I’m a diehard MMO player myself – going back to EverQuest. I’ve spent lots of time in WoW. As a WoW fanatic, I’m going to go right to 40K as soon as it comes out. It’s very friendly to the WoW player.”

“The brand is fantastic – it’s so deep and so wonderful,” he said. “There’s just so much for us to play with. There’s more vehicles in our thing [than WoW], the combat’s completely different; you can get four guys in a tank and go.

“[40K] is stunning. It’s going to be a masterpiece. It’s been in development for three-and-a-half years already. It’s got two more to go. Look at it.” Go on then: Look at it.

“It’s sensational. I believe within the next six months we’re going to be showing playable sections of the game, not just a movie.” According to the THQ exec, the online game only needs to poach “a million” World of WarCraft players to be successful.

“They’ve got 14 million players! Gimme a million and I’m good! We’re real good at a million, right?” He added: “We don’t need everybody to migrate. We just need some of them – and I’m full confident we’re going to get them.

Two things that strikes me about that interview. Firstly I’m gong to be generous to him and assume that the ‘we only need a million players’ line was just playful banter that he didn’t actually mean. The history of such claims for other games is an unhappy one. Secondly, I couldn’t help but notice that he mentioned WoW a lot more than he mentioned his own product. Which is an unusual marketing tactic by any standards. I thought this was a one-off and perhaps reflected a certain single-mindedness on the journalist – I certainly remember talking about WAR to press who were basically only interested in framing the interview in terms of how that game stacked up to WoW. This week however at the Gamescom in Cologne, Mr Bilson was at it again, this time talking to Eurogamer.

Eurogamer: I’ve been excited about the Warhammer 40K MMO for a long time. When will it be out?

Danny Bilson: A couple more years. It really is about two years out.

Look, there is an 800 pound gorilla out there called World of Warcraft, which is a fantastic MMO that’s going to get updated with Cataclysm soon and drive a lot of people including myself back into it.

I’m a big MMO fan and player. I’ve played EverQuest, Dark Age of Camelot, City of Heroes, I’ve got a few level 80 characters in WOW. Now, imagine that the people making Dark Millennium Online are all a bunch of guys like me, who love WOW and the expansions it’s had along the way.

We all say to ourselves, ‘We’re not going to get all the WOW players to move to 40K.’ 40K has its own unique coolness and edge. And that edge and glorious gore is not going to appeal to everybody. It appeals to you and I.

But what I know about our 40K game is that if you’ve played WOW you’ll be able to pick up and play this instantly, and you’ll find all these things that feel like upgrades, in a way.

Wait.  WoW again? Sure I guess it’s a reference point for the industry and he’s certainly right to describe it as the ’800 pound gorilla’ of the scene but really, could you, y’know, talk a bit about 40k online rather than WoW for a change?

It has a lot of the same qualities of WOW in terms of ease of use and how the interface is. I want to say that if you play WOW, you’ll be able to jump into Dark Millennium Online really easy.

But you won’t be able to be a Space Marine right away, because that’s a very unique class, if you know the universe. The road there is a great road, and they are in the game.

WoW once again. Man can this guy stop talking about the competition. Seriously Activision Blizzard can afford their own PR guys and.. hold on for just one moment. Run that past me again.

But you won’t be able to be a Space Marine right away, because that’s a very unique class, if you know the universe.

In a Warhammer 40k game ‘you won’t be able to be a Space Marine’ straight away? What the hell? The single most iconic thing about the IP, the poster-child for the entire setting, the first thing that comes to most people’s minds when you say Warhammer 40k isn’t going to be playable at launch?

Scott Jennings said it best so I’ll just point you at his rant here.

Dear THQ, please don’t make this suck. Also please stop talking about WoW and tell us about your game instead.

Slashdot reported on the case of a company running an unauthorised WoW server who got flattened by Blizzard to the tune of 88 million dollars and change. The case was not contested and the judgement boils down to 63K for legal expenses, 3 million as the estimated earnings of the WoW freeshard and the other 85 million is statutory damages. To put that into perspective, that’s about as much money as would be required to build an entirely new game on the scale of World of Warcraft with a team of experienced and motivated veterans.

Freeshards aren’t new of course and neither for that matter is Blizzard’ s itchy legal triggerfinger. When I was working for Dark Age of Camelot, there were many unofficial servers that I was aware of for that game that all changed the game in fundamental ways according to the whims and technical ability of their owners. The usual claim is that the server code is reverse engineered rather than being copied thus there is no copyright infringement, having seen how complex and expansive the code for an AAA MMO is I’m not convinced that this is possible within the timescales that these servers generally begin to pop up. I think there probably is some reverse engineering going on, but I’d be prepared to bet that the first wave of freeshards for a game are accomplished with leaked code. That would be piracy which I am fairly heavily against.

Most of these freehsards of course aren’t making anyone any money Ms Reeves on the other hand netted 3 million dollars or so from her private server which rather changes the terrain a bit and makes it a hard sell to defend her as a figurehead for how code wants to be free.

I thought I had got out of the business of needing to attend games conventions but, over a year after I hung up my flameproof suit, I’ve been tapped to speak at the Community Manager Conference in Leipzig. This is held as a part of the annual Games Convention so if any of you reading this are going to be there on July 9th, drop me a line below.

My talk is going to be all about how community experience can be an asset in other areas of the games industry – either for community managers who want to move on to new roles or those who simply want to expand the scope of their current position. This is something I feel pretty qualified to talk about as I’ve worn quite a few hats over the past few years and ‘community’ has been at the core of nearly all of them. In fact, in my current role as a games designer I’m mostly responsible for creating social and retention systems. These are clearly areas where a strong understanding of player dynamics are essential.

Plenty of notable CMs will be there too, I’ll be in such august company as Donna Prior, Jörg Koonen, Sean Kaupinnen, Martin Rabl and a former colleague of mine, Fabien Alexandre. This is the first event of its kind in Europe and hopefully will become a fixture in the industry calendar – there’s certainly been a lot of lively discussion on the main CM industry forum and it looks as though Two Pi Team who are organising it intend to build on it for the future. For me it will be a nice change to be at the GC without needing to be on my feet for 14 hours a day and to be able to wander round and chat without feeling guilty.

There’s also a strong possibility that a Warmachine game between myself and Donna Prior may happen at the event. Should such a titanic struggle come to pass then it will of course be properly chronicled over on my other blog.

I’ve seen this linked around a few forums and blogs that I read. I’ll give the props to Quarter to Three because that’s where I saw it first.

Now what we have here is a policy initiative by the Republican party in the US to collect policy suggestions. They launched the America Speaking Out website where anyone can suggest policy ideas over a wide range of different topics including energy, defence, American values and so forth. Before I go on, I’m going to say that this isn’t a political blog and I have no intention of making it one. I do have deeply held political views but they aren’t relevant here. This is me critiquing the concept as a community guy.

On the surface it appears to be a good idea – engage with the greater public in a big open forum to let people bring forwards ideas for consideration. No arguments there from me. The more that voters are challenged to think through the consequences of their opinions the less likely they are to hold bad ones. Additionally, the more that legislators engage with their electorate the more they should be in tune with their concerns and issues. When it comes to democracy and giving your target audience a stake in the larger process I’m all for that whether we are talking about the players of a game or the voters in a country.

The issue is in the execution (as it so often is). What we have here is basically a huge noise machine. You know that 500 page thread on the main forums that started with a blue response and now players use it as a ‘Will the devs ever do X?’ thread? This is that thread. What the GOP are finding (and as anyone who has ever been a part of any online community ever could have told them) is that there are a whole lot more bored people on the internet who will ride your idea down into terminal, blazing hilarity than there are earnest and conscientious posters who once had a good idea about something and would like you to consider it.  Naturally in this case given the target and the visibility, the site has become a magnet for either actual loons who want to deport the President, go back to using gold for currency and start enslaving black people again, bored trolls who are posting parody worthy of The Onion, or idealogues who want to tell the GOP how much they disagree with their platform and who somehow think that their incisive comment is going to shame the party into a 180º policy reversal.

As a community manager I know that feedback is only as useful as the filters you apply to it. If all you want is static, then this is a great way to generate that. If you want an actual debate and to have honest conversations on various topics then you need to set things up to produce that result. You must frame the question in advance, lay out all the relevant information and then ask your community to participate in that conversation. When it takes off you need to stay with it, keep it on track, prune out derails, unconstructive posts and actual misinformation so that the people who are involved get a higher quality of discourse and you get a higher quality of feedback. It’s like tending a garden – you won’t get much of anything unless you prepare the ground properly and care for your plants as they grow. A big online suggestion box basically fulfils the same purpose as an open field that you can yell in for a bit whenever you feel like yelling. This is why games often run focus tests in the mid beta period and why the best games are often the ones with the most closely managed beta programs. If you only rarely see your community manager on the beta forums and there’s no serious attempt to solicit specific feedback on critical topics then I’d be suspicious of the importance of the beta to the final launch.

I suspect that this will continue to be a theme as we move on.

Voting for the fifth Council of Stellar Management went live today. This is a player advocacy group that has been established by CCP to work with the dev teams in Eve online. The remit is to raise visibility of player issues and to help prioritise them in the dev schedule. I was an alternate in the last CSM which meant that I could take part in the closed debates and vote if a full delegate was absent but I couldn’t bring issues forwards myself. I’m running again as a candidate for CSM 5 and those of you with active Eve Online accounts can vote for me by following this link.

You’ll find my official campaign thread on the Eve forums here and my general campaign site is here.

Vote early, vote often and tell your friends. Voting is open from today through to the 19th of May.

Thank you for your support.